Tips For Ensuring Success For Your Contracting Company
If you have a small contracting business, especially if you're in big city, the key to survival is standing up to the competition. For any contract, you'll be just one of many bidders, so what can you do to make your business shine more brightly than the rest? The answer is: market yourself, make yourself stand out from the crowd, and manage your reputation. Long-time plumbing contractor Alex Figliolia Jr. has some tips that can help you out.
First of all, market your business. You don't have to have a big advertising budget to get the word out about your business because the internet can help you do it for free. A LinkedIn account is one place to begin. You can set up a profile for yourself and describe the business that you do. This is one face of your online identity. Another should be your business's website. There are some free website building tools that can make a nice-looking site, but it may be worth it to you to pay for a professional web designer to make sure it not only looks great but functions well. Alex Figliolia Jr. recommends embracing social media as well. Use your Facebook and Twitter account to gain followers and talk with your potential customers.
Once you've established an identity and let the public know about it, you need to figure out how to set yourself a part from the crowd. What is it that makes your business unique and uniquely competitive? Alex Figliolia Jr suggests that if you are a female or minority business owner, you register your business with the Minority and Women Business Enterprise (MWBE) directory. Since a certain percentage of government contracts are awarded to MWBEs, becoming a certified MWBE can really enhance your competitive edge. He also advises bidding on government contracts, no matter what you think your chances are of getting them are. Many small companies don't invest the time in filling out the paperwork, so the field of competition may not be as crowded as you think. And completing a government contract successfully will really increase your company's reputation.
Managing your reputation is the third key to success. No matter how high the quality of your work, you may have a bad experience with a customer now and then. Unfortunately, unhappy people are likely to complain, and this can harm your company's reputation. Alex Figliolia notes that plumbers in general can get bad reviews because the client is already upset when he or she calls for a repair, and the plumber may not be able to provide the quick fix the client is hoping for. The best way to handle bad reviews is to set up a Google alert or simply Google your company's name on a regularly basis. If you see a negative review, respond quickly and honestly, to show the customer - and potential customers who are reading - that you care about the quality of your work and your reputation.